Overview

Responsibilities:
  • Create, schedule, and manage content across Instagram, Facebook, and YouTube, ensuring a consistent posting schedule and steady content output (posts, reels, stories)
  • Produce and support short-form video content (Reels, Shorts), from ideation to basic editing, with a focus on improving reach, impressions, and engagement
  • Monitor social media trends and experiment with new content formats, continuously testing ideas and scaling high-performing content
  • Track content performance (engagement, reach, growth) and apply insights to optimize future content and improve results over time
  • Contribute to increasing engagement rates (likes, comments, shares, saves) and growing followers across key platforms
  • Assist in organizing and promoting company events, campaigns, and marketing initiatives, ensuring timely execution and strong visibility
  • Demonstrate ongoing learning and iteration by refining content strategies based on performance data and platform trends
Required Qualifications:
  • Bachelor's degree in Marketing
  • Strong understanding or experience in working with social media platforms and algorithms
  • Familiarity with current digital trends, especially in short-form video
  • Experience with Meta Business Suite and YouTube Studio for content management and performance tracking
  • Basic video editing skills using tools such as CapCut (or similar)
  • Experience using AI tools for content creation or optimization
  • Ability to write clear, engaging captions in both Armenian and English
  • Proactive mindset, curiosity, and willingness to learn
  • Strong sense of ownership and accountability
  • Proficiency in Microsoft Office tools
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