Overview
AffPapa is looking for a Marketing Manager.
Responsibilities:
- Plan PR Planning with the Head of Marketing each month
- Create and schedule social media posts aligned with our rubrics
- Monitor and respond to comments, messages, and mentions
- Collaborate with graphic designer and Head of Marketing for social media posts and maintain a consistent brand voice across all our channels
- Boost social media presence and reach
- Manage paid social media advertising campaigns
- Send out weekly and monthly newsletters
- Communicate with partners and webmasters for backlinks
- Keep ongoing communication with current media partners and send out prepared Press Releases
- Present monthly/ quarterly social media reports to the Head of Marketing.
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
Required Qualifications:
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and communication skills in English
- Portfolio of published works would be nice
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