Overview

Alexandrea Winery is looking for a Marketing manager.

Responsibilities:
  • Develop and implement an integrated marketing plan that aligns with the winery's brand identity and business goals
  • Ensure the successful execution of marketing campaigns and initiatives
  • Oversee and be part of the creation of engaging content for various marketing channels, including social media, email campaigns, blogs, and traditional advertising platforms
  • Identify and pursue strategic partnerships and collaborations to expand the winery's reach and enhance brand visibility within the local community and the broader market
  • Monitor and analyze marketing performance metrics, consumer trends, and industry insights to optimize marketing strategies and enhance the overall effectiveness of marketing efforts
  • Coordinate and organize promotional events, wine tastings, and community engagement activities to foster customer relationships and increase brand loyalty
  • Actively work with Sales Department to present the products
  • Travel with the team to present the company during international and local events
  • Actively work with Vine and Wine Foundation to find both local and international opportunities for Marketing
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus
  • Proven experience (5 years) in a senior marketing role within the wine industry or a related field, with a track record of successfully launching and promoting products
  • In-depth knowledge of both digital and traditional marketing strategies, including social media marketing, content creation, event management, and brand development
  • Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve shared goals and objectives
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers
  • Analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions to drive marketing performance
  • A passion for wine, including trends, consumer preferences, and market dynamics
  • Good written and oral knowledge of English and Russian languages
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