Overview

SoftConstruct is looking for a Marketing , Social Media Specialist.

Responsibilities:
  • Plan and manage marketing activities to promote FeedConstruct’s B2B data feed products and support lead generation goals
  • Oversee and grow FeedConstruct’s corporate social media presence, ensuring consistent and professional brand communication
  • Set up, manage, and optimize paid campaigns on platforms such as LinkedIn Ads, Meta Ads, and Google Ads
  • Coordinate with internal teams (content, design, product, sales) to ensure timely execution of paid campaigns and product promotions
  • Conduct research on competitors, industry trends, and market dynamics to inform targeting and positioning strategies
  • Analyze and report on campaign performance metrics (impressions, CTR, CPC, conversions, etc.) and provide recommendations for optimization
  • Collaborate with the sales team to support lead generation, lead nurturing, and marketing-to-sales alignment
  • Maintain marketing dashboards and regularly report on key metrics to track effectiveness and ROI
  • Ensure compliance with platform policies and industry standards in all paid and social activities
Required Qualifications:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • At least 2 years of experience in a similar B2B marketing role
  • Proven experience managing LinkedIn and Meta Ads campaigns; Google Ads is a strong plus
  • Familiarity with analytics tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager)
  • Experience managing corporate social media accounts (especially LinkedIn) with a B2B focus
  • Strong analytical and reporting skills to track, evaluate, and optimize performance
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
  • Excellent written and verbal communication skills in English
  • Understanding of the iGaming or sports data industry is a plus
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