Overview
Sovrano is looking for a Marketing Specialist (Spirits Industry).
Responsibilities:
- Develop and execute integrated marketing strategies for both new and existing products in the spirits portfolio
- Work closely with the creative and product teams to ensure marketing materials are aligned with brand identity and target audience
- Oversee digital marketing campaigns, including social media, email marketing, SEO, and paid advertising
- Collaborate with sales teams to understand market trends and consumer behavior, tailoring marketing efforts accordingly
- Organize events, tastings, and promotional activities to increase brand visibility and consumer engagement
- Monitor and analyze campaign performance, using data-driven insights to adjust and improve future strategies
- Build and maintain relationships with media, influencers, distributors, and other key stakeholders in the spirits industry
- Stay current on industry trends, competitor activity, and emerging marketing technologies
Required Qualifications:
- 3+ years of experience in marketing, with a focus on the spirits or beverage industry
- Strong understanding of the unique marketing challenges and opportunities in the spirits sector
- Proven track record of managing successful marketing campaigns across multiple channels
- Creative mindset with an ability to think outside the box while maintaining brand consistency
- Excellent communication, project management, and organizational skills
- Ability to thrive in a fast-paced, deadline-driven environment
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