Overview

ELINA a women’s clothing manufacturing company, is looking for an experienced and creative Marketing Manager to join our team and lead our marketing strategies. The Marketing Manager will be responsible for driving brand growth and increasing customer engagement.

Responsibilities:
  1. Develop the marketing strategy for the ELINA brand in alignment with the company’s goals.
  2. Create the brand’s representative style and customer communication system.
  3. Lead the marketing team, overseeing the workload and responsibilities of team members.
  4. Manage the development of the Elina.am website and oversee content updates (product types, descriptions, etc.).
  5. Organize and execute collaborations with bloggers, events, and external advertising. Ensure the engagement of new customers.
  6. Analyze market trends, customer behavior, and competitors’ activities to continuously improve the company’s operations.
  7. Collaborate with the marketing, sales, and product teams to analyze and optimize results.
  8. Plan and budget marketing campaigns.
  9. Research marketplaces and physical retail locations for potential brand representation.
  10. Monitor store layout, product turnover, and discount systems, as well as the ratio of customer visits to purchases. Develop campaigns to promote underperforming stores.
Required Qualifications:
  • Higher education in Marketing, Business Administration, or a related field.
  • At least 3-5 years of experience in the marketing field, preferably in a managerial role.
  • Strong skills in team building, motivation, and leadership.
  • Problem-solving and conflict management skills.
  • Ability to make data-driven decisions.
Additional Information:
The work schedule is full-time, with a 5-day workweek, from 9:00 AM to 6:00 PM.

About ELINA

Since 2010, ELINA has been a local manufacturer offering high-quality women’s clothing in its retail stores. Our skilled team produces a diverse range of women’s apparel, ensuring exceptional craftsmanship. Our production facility is equipped with top-tier sewing machines and equipment, allowing us to maintain the highest quality standards. The company’s primary goal is to promote local manufacturing in the Armenian market, create new job opportunities, and expand the brand’s reach to international markets. Throughout its years of operation, ELINA has built a loyal customer base that continues to grow every day.

Please clearly mention that you have heard of this job opportunity on https://ijob.am.