Overview

As a Product Marketing Manager, you will be responsible for driving the success of our products by developing and executing strategic marketing plans that effectively position them in the market. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to identify market opportunities, define target audiences, and launch products successfully.

Responsibilities:
  • Conduct market research to identify customer needs, market trends, and competitive landscape;
  • Analyze market data, customer insights, and industry reports to inform product positioning, messaging, and strategy;
  • Develop comprehensive go-to-market plans for new product launches and product updates;
  • Define target customer segments, value propositions, and messaging strategies based on market insights and customer needs;
  • Plan and execute marketing campaigns to drive product awareness, engagement, and adoption.
Required Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or a related field;
  • 5+ years of experience in product marketing;
  • Deep understanding of product lifecycle management, including product development, launch, and go-to-market strategies;
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively;
  • Strong analytical and quantitative skills, with the ability to interpret data and metrics to measure performance and inform decision-making.

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