Overview
We are planning to modernize its Marketing Enablement & Personalization ecosystem with the goal of improving advisor communications and enabling dynamic cross-sell opportunities. We are looking for an experienced Salesforce Marketing Cloud (MC) Specialist / Architect for at least a 4-month contract.
Client:
Our client is a global independent investment management firm committed to providing an investment experience that empowers people to achieve more in life. Operating across North America, EMEA, and APAC, they offer a wide array of investment solutions and utilize advanced technology to tailor client experiences, boost engagement, and improve fund servicing communications.
Project Overview:
- Design solution architecture for email-to-AEM personalization and catalog ingestion workflows.
- Develop and configure Marketing Cloud personalization, email templates, and AEM integration.
- Build and test data pipelines (CSV/API → Snowflake → Marketing Cloud).
- Conduct QA and validation of personalization logic, catalog correctness, and rendering.
- Oversee deployment and rollout, including monitoring setup and team training.
- Support long-term roadmap of Marketing Cloud modernization and catalog process automation.
- Proven experience with Salesforce Marketing Cloud (MC), including personalization, templates, and integration with external systems.
- Strong expertise in Sales Cloud and Snowflake integration (ETL/Reverse ETL strategies, data flow design).
- Experience with Adobe Experience Manager (AEM) or similar CMS integrations for personalization.
- Proficiency in solution architecture, including token encryption, data mapping, and fallback logic.
- Hands-on development skills with Marketing Cloud SDKs, APIs, and automation.
- Strong QA experience for personalization logic, region-based targeting, and performance testing.
- Excellent communication skills for advisory, enablement, and upskilling internal dev teams.
- Ability to work in agile delivery models and collaborate across marketing, technology, and data teams.
- Proven experience with Salesforce Marketing Cloud (MC), including personalization, templates, and integration with external systems.
- Strong expertise in Sales Cloud and Snowflake integration (ETL/Reverse ETL strategies, data flow design).
- Experience with Adobe Experience Manager (AEM) or similar CMS integrations for personalization.
- Proficiency in solution architecture, including token encryption, data mapping, and fallback logic.
- Hands-on development skills with Marketing Cloud SDKs, APIs, and automation.
- Strong QA experience for personalization logic, region-based targeting, and performance testing.
- Excellent communication skills for advisory, enablement, and upskilling internal dev teams.
- Ability to work in agile delivery models and collaborate across marketing, technology, and data teams.
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