Overview

We are seeking a Senior Data Scientist to join our Marketing DSA team. In a fast-paced, agile environment, you will work with large marketing budgets to drive growth, deepen understanding of marketing ROI in a privacy-first world, and thrive in a complex competitive landscape. Your focus will be delivering measurable business impact through innovative analytics and advanced experimentation.
Client:
Our client is a company where Data Science & Analytics (DSA) drives product innovation, customer satisfaction, and business growth. Their Data Scientists are embedded within cross-functional teams, collaborating closely with Data Analysts across product and marketing to deliver insights and maximize impact with significant autonomy.
Project Overview:

Responsibilities:
  • Lead the development of advanced marketing measurement frameworks, including Marketing Mix Modelling (MMM), incrementality testing, and geo-experiments
  • Produce actionable marketing insights that guide strategy and tactics across channels
  • Collaborate with marketing, finance, and commercial teams to optimize budget allocation in a competitive marketplace
  • Innovate new methods to measure ROI and attribution respecting privacy constraints
  • Clearly communicate complex analytical findings and recommendations to senior stakeholders
  • Mentor and support other data scientists and analysts to advance experimentation and modeling capabilities

Required Qualifications:
  • Extensive experience with Marketing Mix Modelling, incrementality testing, and geo-experimentation
  • Proven track record generating marketing insights that drive strategy across multiple channels
  • Ability to partner effectively with cross-functional teams to maximize budget impact
  • Passion for innovating measurement approaches in privacy-conscious settings
  • Strong storytelling skills, able to simplify and communicate complex results to business leaders
  • Experience mentoring and developing analytic talent within your team

Note:
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