Overview
Imagine Live, a fast-growing global live casino provider, is seeking an experienced and strategic Senior Digital Marketing Specialist (B2B) to lead and execute our digital efforts targeting B2B partners — including operators, aggregators, and platforms across international markets.
In this role, you’ll be fully responsible for the performance, strategy, and growth of our B2B digital channels. Your main mission will be to strengthen Imagine Live’s digital presence, drive qualified leads, and support our brand awareness in key markets like Europe, LatAm, Asia and beyond.
You will report directly to the CMO and work closely with the Commercial, Product, and PR teams to align digital campaigns with business growth objectives.
Why Join Imagine Live?
– Join a company with a strong growth trajectory across Europe and LatAm.
– Work closely with the CMO and have a direct impact on the company’s global marketing efforts.
– Be part of a highly innovative team shaping the future of live casino gaming.
- Develop and execute a comprehensive B2B digital marketing strategy aligned with business goals.
- Plan, manage, and optimize paid digital campaigns — primarily LinkedIn Ads, Google Ads, and other B2B-relevant channels.
- Plan, execute, and optimize email marketing campaigns targeting B2B audiences to support lead generation, nurturing, and partner engagement.
- Lead Imagine Live’s B2B social media strategy, focusing on LinkedIn to build authority, engagement, and leads.
- Collaborate with our in-house SEO specialist to ensure visibility and alignment with paid strategies.
- Perform competitor analysis to identify trends, positioning, and best practices to inform marketing initiatives.
- Collaborate with the PR and Content teams to deliver thought leadership and brand storytelling across digital platforms.
- Continuously monitor, analyze, and report on campaign performance — using insights to optimize marketing activities.
- Align closely with the Commercial team to support their efforts with targeted digital campaigns that drive pipeline growth.
- Plan digital marketing support for industry expos and events, including landing pages and pre-event campaigns.
- Evaluate and suggest marketing automation tools and solutions to enhance efficiency and lead nurturing.
- 5+ years of experience in digital marketing, specifically with a B2B focus — tech, SaaS, or gaming industry experience is highly preferred.
- Strong expertise in LinkedIn Ads, Google Ads, and digital lead generation.
- Solid experience in competitor and market analysis within B2B sectors.
- Proven track record of managing performance marketing with measurable results.
- Data-driven mindset with proficiency in Google Analytics, CRM platforms, and campaign reporting.
- Strong strategic thinking combined with operational excellence.
- Collaborative and proactive approach to cross-functional teamwork.
- Excellent communication skills in English.
- Prior experience in iGaming or regulated industries is a plus.
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