Overview

Responsibilities:
  • Oversee multi-channel marketing campaigns across paid search, social media, email, and content marketing
  • Ensure alignment between digital marketing efforts and overall business objectives
  • Identify emerging trends and integrate new technologies and strategies
  • Develop and implement comprehensive B2B digital marketing strategies tailored for the iGaming sector
  • Develop and implement Media Buying and PPC marketing strategies to drive traffic, engagement, and conversions
  • Analyze website traffic, user behavior, and conversion rates using analytics tools to optimize marketing performance
  • Collaborate with cross-functional teams to enhance the user experience and improve conversion rates
  • Stay updated on the latest digital marketing trends, technologies, and industry best practices to maintain a competitive edge
Required Qualifications:
  • Bachelor’s or Master’s degree in Marketing or a related field
  • At least 4 years of experience in digital marketing, preferably in B2B IT industry
  • Strong expertise in SEO, PPC, Google Ads, LinkedIn Ads, and digital marketing analytics
  • Hands-on experience with marketing automation tools (HubSpot, Marketo, Mailchimp, Pardot)
  • Strong analytical mindset with proficiency in Google Analytics, SEMrush, and data visualization tools
  • Knowledge of English and Armenian languages is required
  • Ability to manage multiple campaigns and optimize marketing budgets effectively
  • Excellent communication, project management, and leadership skills
Note:

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