Overview

Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics.This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.

Responsibilities:
  • Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements
  • Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions
  • Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives
  • Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves  increasing DAU/WAU retention through engaging game mechanics
  • Collaborate with the product teams across the company for the execution and delivery of gamification features
  • Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics.
  • Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation.
  • Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap.
  • Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics insuring alignment with overall business goals
  • Be actively involved and drive the daily execution processes
Required Qualifications:
  • 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization
  • Strong entrepreneurial skills and experience working in a high paced environment
  • Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks.
  • Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
  • Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting.
  • Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution
  • Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth.
Benefits:
  • An honest, open culture that emphasises feedback and promotes professional and personal development.
  • Working on a platform with 150M+ MAUs, spanning diverse creative communities
  • Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
  • Wellbeing benefits - Including monthly well-being funds and flexible working arrangements
  • Growing opportunities — based on your preference you can grow in the company as a people manager or as an individual contributor.
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About PicsArt LLC

Hey there! We're the world’s largest digital creation platform on a mission to empower the creator in everyone, everywhere. We offer AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere.

Founded in 2011, Picsart was born out of the need for accessible yet powerful creative tools that anyone could use. This was something our founder wanted for both his daughter and the world, and it’s what continues to be at the heart of the platform. We want everyone to be able to create at the speed of culture, no matter their skill level or experience. To turn their inspiration into action and have fun doing it.

Available in 30+ languages on mobile and web, we’re used for both personal and professional design — from consumers and content creators to businesses and enterprises. We're headquartered in Miami with offices around the world, and backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners and others.

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