Overview

Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics.This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.

Responsibilities:
  • Collaborate with executive leadership and cross-functional teams to define a compelling product vision and roadmap for notifications and lifecycle marketing, aligned with key business objectives.
  • Partner with Product Design, Engineering, and Data Science to conceptualize, develop, and launch impactful notification strategies and lifecycle campaigns across various channels to improve user engagement and retention
  • Develop and execute A/B tests across email, push notifications, and in-app messaging to optimize content, timing, frequency, and segmentation. Continuously analyze results and iterate based on data-driven insights.
  • Lead and coordinate the workflow of the lifecycle managers, being hands-on involved in experimentation process
  • Define and track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and retention rates. Develop reporting frameworks to monitor performance, identify trends, reporting frameworks to measure success and inform future improvements.
  • Communicate transparently with stakeholders, providing regular updates on product performance, key metrics, and overall objectives to ensure alignment and maximize impact.
  • Collaborate with the Research and User Experience teams to explore creative solutions that enhance existing products and deliver exceptional user value
Required Qualifications:
  • 5+ years of experience in product management, with a proven track record of success in growth-focused roles, specifically within notifications and lifecycle marketing for consumer-facing digital products.
  • Deep understanding of mobile marketing best practices, user engagement strategies, and retention tactics.
  • Exceptional verbal and written communication skills with the ability to engage and influence stakeholders at all levels.
  • Strong analytical skills with the ability to leverage data and user insights to inform product decisions. Experience with A/B testing and data analytical  tools.
  • Great collaborator in real-time and asynchronously across diverse teams and global time zones.
  • A passion for driving innovation, combined with a strategic approach to problem-solving, particularly within fast-paced, agile environments.
Benefits:
  • An honest, open culture that emphasises feedback and promotes professional and personal development.
  • Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
  • Well-being benefits (including a monthly well-being fund).
  • Growing opportunities — based on your preference, you can grow in the company as a people manager or individual contributor.
  • An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.
  • Opportunity to deliver features that solves the problems for millions of users and have a positive impact on their lives
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About PicsArt LLC

Hey there! We're the world’s largest digital creation platform on a mission to empower the creator in everyone, everywhere. We offer AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere.

Founded in 2011, Picsart was born out of the need for accessible yet powerful creative tools that anyone could use. This was something our founder wanted for both his daughter and the world, and it’s what continues to be at the heart of the platform. We want everyone to be able to create at the speed of culture, no matter their skill level or experience. To turn their inspiration into action and have fun doing it.

Available in 30+ languages on mobile and web, we’re used for both personal and professional design — from consumers and content creators to businesses and enterprises. We're headquartered in Miami with offices around the world, and backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners and others.

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