Overview

Imagine Live is a fast-growing live casino provider reimagining the live gaming experience for players worldwide.
As a Product Marketing Manager, you will own the positioning, messaging, and go-to-market strategy for Imagine Live’s growing product portfolio. You will act as the strategic bridge between Product, Marketing, and Sales, ensuring our innovations are clearly understood, well-promoted, and adopted by our B2B partners.

Responsibilities:
  • Go-to-Market Strategy: Plan and execute comprehensive go-to-market strategies for all new product and feature launches, ensuring alignment across Product, Marketing, and Sales teams.
  • Positioning & Messaging: Define clear, differentiated positioning and messaging frameworks for each product in the Imagine Live portfolio.
  • Market & Competitive Analysis: Continuously monitor competitors, market trends, and customer insights to inform product positioning and identify opportunities.
  • Sales Enablement: Develop and maintain sales enablement materials including product sheets, battle cards, pitch decks, and demo scripts.
  • Product Launch Materials: Collaborate with the creative and content teams to deliver promotional assets, product videos, and launch campaigns tailored for B2B channels.
  • Internal Collaboration: Work closely with Product, Marketing, Sales, and Account Management teams to ensure product value propositions are communicated effectively at every customer touchpoint.
  • Customer & Market Feedback: Gather feedback from clients, sales teams, and industry trends to influence product development and marketing strategies.
  • Thought Leadership: Collaborate with PR and content teams to generate product-related thought leadership materials (articles, webinars, presentations) to strengthen our industry presence.
  • Performance Tracking: Define and monitor KPIs related to product marketing performance, including adoption rates, sales pipeline impact, and campaign success metrics.
Required Qualifications:
  • 5+ years of experience in product marketing, ideally in iGaming, or live casino industries.
  • Proven track record of successful go-to-market strategies and product launches in international markets.
  • Strong understanding of live casino products, gaming technologies, or adjacent industries is preferred.
  • Experience in creating product messaging, positioning frameworks, and competitive battle cards.
  • Ability to synthesize complex technical information into clear, customer-focused messaging.
  • Exceptional collaboration skills to align multiple stakeholders across departments.
  • Analytical mindset with experience in market research and data-driven decision-making.
  • Fluent in English, both written and verbal.
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