Overview
AffPapa is looking for a SEO Specialist.
Responsibilities:
- SEO Strategy & Implementation
- Develop, execute, and manage comprehensive SEO strategies to improve organic search rankings and website traffic
- Conduct keyword research and identify new SEO opportunities
- Optimize website structure, content, and metadata for search engines
- On-Page & Technical SEO
- Improve website architecture, internal linking, and navigation for better usability and indexing
- Ensure proper use of structured data, canonical tags, and schema markup
- Optimize page speed, mobile responsiveness, and Core Web Vitals.
- Content Optimization & Strategy
- Collaborate with content teams to create SEO-friendly conten
- Conduct content audits and suggest improvements for better search visibility
- Develop link-building strategies to enhance domain authority
- Off-Page SEO & Link Building
- Manage link-building campaigns and outreach initiatives
- Monitor and improve backlink profile using ethical SEO techniques
- SEO Performance Monitoring & Reporting
- Use SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog to track and analyze SEO performance
- Generate and present reports on SEO progress, insights, and recommendations
- Competitor & Market Analysis
- Monitor competitors’ SEO strategies and industry trends
- Adapt and refine SEO strategies based on market insights
- Collaboration & Team Management
- Work with web developers to ensure SEO best practices are followed
- Train and guide marketing and content teams on SEO best practices
- Stay updated with Google algorithm updates and industry changes
Required Qualifications:
- Excellent knowledge of English, both written and oral, is essential for effective communication
- Strong content writing skills and techniques
- Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively
- Understanding of marketing, performance-based advertising, and online gaming trends
- Strategic thinker with the ability to identify opportunities and develop actionable plans
- Results-oriented mindset with a focus on achieving targets and driving revenue growth
- Ability to work independently and as part of a team in a fast-paced environment
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