Overview
Responsibilities:
- Conduct keyword research to identify valuable opportunities for organic traffic growth
- Optimize website content, headings, URLs, and internal linking structures
- Perform on-page optimization tasks, such as optimizing page titles, meta descriptions, and image alt tags
- Collaborate with the content team to develop effective content strategies
- Analyze website performance using, providing regular reports and insights to track progress and identify areas for improvement
- Stay up-to-date with industry trends and changes in search engine algorithms, ensuring compliance with the latest SEO guidelines
- Conduct competitor analysis to identify opportunities for growth and stay ahead of industry trends
- Assist in the development and implementation of link building strategies to improve website authority and rankings
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration or similar field
- At least 2 years of experience in SEO practices
- Solid understanding of search engine algorithms and ranking factors
- Familiarity with SEO tools
- Knowledge of on-page and off-page optimization techniques
- Basic understanding of HTML, CSS and website structures is a plus
- Ability to manage multiple projects and meet deadlines
- Strong time management and prioritization skills
- Ability to work in a team and fast paced environment
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