Overview

Philip Morris Armenia LLC is looking for a SFP Marketing Executive.

Responsibilities:
  • Brand Strategy & Development
  • Lead the development of consumer-centric marketing campaigns for smoke-free products in the Armenian market.
  • Adapt and localize global brand positioning to ensure cultural relevance and local market resonance
  • Brand Launch & Awareness
  • Oversee the full lifecycle of new product and brand launches, including planning, positioning, and go-to-market execution
  • Build brand equity through impactful storytelling, consistent messaging, and targeted communications
  • Campaign Execution & Management
  • Plan and implement integrated marketing campaigns across digital and traditional channels
  • Lead experiential marketing activities and brand events that enhance consumer connection
  • Budgeting & KPI Setting
  • Own the development and monitoring of marketing budgets, ensuring efficient resource allocation
  • Define, track, and report on key performance indicators (KPIs) to measure marketing effectiveness and ROI.
  • Use insights to refine strategies and maximize impact
  • Cross-functional & Stakeholder Collaboration
  • Work closely with commercial, sales, digital, legal, and external agency partners to ensure marketing initiatives are aligned with business objectives
  • Serve as a key point of contact for cross-departmental coordination related to brand and campaign activities
  • Performance Analysis & Reporting
  • Analyze campaign and brand performance data to draw actionable insights
  • Develop regular reports and presentations for internal stakeholders
Required Qualifications:
  • Education: Bachelor's or Master’s degree in Marketing, Business Administration, Communications, or a related field
  • Experience: Minimum of 4–5 years of professional experience in marketing, preferably within the creative and marketing angencies, consumer electronics, or lifestyle sectors
  • Languages: Fluent in Armenian, English, and Russian (spoken and written)
  • Technical Competencies
  • Strong background in marketing campaigns, brand building, and brand launches
  • Experience with result-driven campaigns, event management, and consumer engagement
  • Solid understanding of marketing budgeting, KPI setting, and ROI analysis
  • Skilled in presentation development, stakeholder communication, and business storytelling
  • Proficiency in MS Office (especially PowerPoint and Excel); familiarity with CRM, data analytics, and digital tools is an advantage
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