Overview
emater is looking for a SMM Specialist.
Responsibilities:
- Research and analyze the market, competitors, and consumer behavior to develop effective strategies that align with business goals
- Develop creative and engaging content for social media platforms (Facebook, Instagram, TikTok, etc.), ensuring it resonates with the target audience
- Manage and maintain the content calendar, ensuring timely delivery of high-quality posts, articles, videos, infographics, and other content formats
- Monitor social media platforms, respond to comments and messages, and foster positive community engagement
- Track and report on key social media metrics, providing data-driven insights and recommendations for improving future campaigns
- Collaborate with cross-functional teams to ensure consistency across all brand communications
Required Qualifications:
- At least 3 years of proven experience in social media marketing and content creation, with a strong portfolio showcasing successful campaigns.
- Strong knowledge of social media platforms (Facebook, Instagram, TikTok, etc.) and eCommerce trends.
- Creative thinker with a keen eye for design and the ability to create engaging and visually appealing content
- Ability to develop and execute social media strategies that meet business objectives and drive engagement
- Excellent command of English, with strong written and verbal communication skills
- Ability to work both independently and collaboratively within a team
- Experience using social media analytics tools to track performance and optimize campaigns
- Experience with AI tools and platforms
- Familiarity with personal branding strategies and content creation for online presence building
- Knowledge of digital marketing trends and practices will be considered a plus
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