Overview

SoftConstruct is looking for a SMM Specialist.

Responsibilities:
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
Required Qualifications:
  • Bachelor's degree in Communications, Marketing, Business, Media or Public Relations
  • Excellent knowledge of English
  • At least 2 years of working experience in social media marketing
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of the blockchain industry will be considered as an advantage
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
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