Overview

Responsibilities:
  • Develop and implement social media strategies for platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
  • Conduct research and segment audiences to tailor content effectively
  • Create and manage content plans, schedule posts, and ensure timely publishing
  • Write engaging post captions, scripts, and community messages
  • Use AI tools (e.g., ChatGPT or similar) to draft content, brainstorm ideas, or refine messages
  • Ensure consistent brand tone of voice and visual identity across platforms
  • Develop and brief creative concepts for Stories, Reels, and short-form video content
  • Monitor performance metrics (reach, engagement, saves, clicks, etc.) and continuously optimize content
  • Conduct competitor and market research to stay updated with trends and suggest new ideas
  • Collaborate closely with the design team, videomaker, and other departments
Required Qualifications:
  • 1–2 years of proven experience in social media management
  • Excellent copywriting skills in Armenian (knowledge of English/Russian is a plus)
  • Familiarity with or interest in using AI tools to support content creation
  • Strong organizational skills and attention to detail
  • Analytical mindset and ability to make data-informed decisions
  • Experience with social media scheduling tools (e.g., Meta Business Suite, Buffer, Notion, etc.)
Note:

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