Overview

Responsibilities:
  • Develop and implement a SMM strategy and content plan aligned with the Bank's marketing goals
  • Create text and visual content (collaborating with design and copywriting teams) and manage the publication schedule
  • Execute and optimize targeted advertising campaigns via Ads Manager to achieve maximum reach and conversion
  • Compile monthly and quarterly reports, analyze KPIs, and provide actionable recommendations for performance improvement
  • Monitor social media trends and platform updates to keep the Bank’s digital presence innovative
  • Collaborate with influencers to create engaging, authentic content that resonates with the target audience
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience as an SMM Specialist or in a similar role within digital marketing.
  • In-depth knowledge of algorithms and toolsets for Facebook, Instagram, LinkedIn, TikTok, and other platforms
  • Excellent command of the Armenian language (written and verbal)
  • Strong copywriting skills with the ability to create engaging and "selling" texts
  • Proficiency in working with Google Analytics and social platform insights
  • Ability to manage multiple projects simultaneously and meet strict deadlines
  • Experience with marketing automation tools is a plus
Note:

✨ Our intelligent job search engine discovered this job and republished it for your convenience.
Please be aware that the job information may be incorrect or incomplete. The job announcement remains the property of its original publisher. To view the original job and its full details, please visit the job's URL on the owner’s page.

Please clearly mention that you have heard of this job opportunity on https://ijob.am.