Overview

emater is looking for a Social Media Team Lead.

Responsibilities:
  • Create, implement, and manage comprehensive social media strategies that align with the marketing goals of each DTC brand
  • Lead, mentor, and manage a team of social media specialists, providing guidance on content creation, campaign execution, and performance analysis
  • Set clear goals and KPIs for the social media team, regularly reviewing performance, providing constructive feedback, and ensuring accountability. Ensure high productivity levels and continuous improvement across the team.
  • Analyze the effectiveness of campaigns, using key performance indicators (KPIs) to report on social media engagement, growth, and ROI, and refine strategies accordingly
  • Ensure brand consistency and voice across all social media channels, maintaining a unique identity for each DTC brand
  • Stay updated on social media trends, platform changes, and emerging technologies to keep our brands on the cutting edge
Required Qualifications:
  • Over 3 years of experience in social media marketing, with a focus on e-commerce or DTC sectors, including a minimum of 2 years in a managerial or leadership role
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Deep understanding of major social media platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc.) and their respective best practices
  • Proven ability to lead and develop a high-performing social media team
  • Strong ability to analyze performance data, derive insights, and adjust strategies to improve KPIs and ROI
  • A keen eye for creative and effective content, with a solid understanding of brand identity and storytelling
  • Excellent organizational and project management skills with the ability to handle multiple campaigns and brands simultaneously
  • Strong verbal and written communication skills, with an ability to present data-driven results and strategies to stakeholders
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