Overview

“SoftConstruct LLC” is looking for a “Sportsbook Product Marketing Specialist/ VBET”.

Responsibilities:


- Participate in the developing localized strategies for promoting Sportsbook products in different markets, as well as in the planning process of marketing activities
- Work with the product team to identify and release new enhancements and features
- Collect data from all relevant departments (Digital Marketing, SMM, Customer Support, CRM, etc.) regarding the results and feedback of the promo
- Review and analyze competitors’ promotions and marketing activities on a daily and monthly basis and analyze international best practices of the gambling industry, to increase the efficiency of the promotions
- Ensure that all materials (Marketing Copy, Visual Materials, MoF Documents, etc.) are timely prepared for the Promo launch and are correctly displayed and timely withdrawn from the website
- Spread information to all the relevant units (Copywriters, Design Team, Digital Marketing Team, Social Media Team, Development Team, etc.) according to the brief of new promo/features
- Coordinate planning of product marketing including product launches, promotion campaigns and events
- Learn and implement product marketing best practices, track and understand trends and their prospects
- Collaborate closely with other key internal units to define the strategy and roadmap for VBET’s game-changing growth initiatives

Required Qualifications:


- 1 year of relevant product-marketing or marketing experience is preferrable
- Betting and gambling industry knowledge
- Passion for Sportsbook products and understanding of domestic and international trends
- Good organizational and communication skills
- High level of flexibility and adaptability to maneuver in a very dynamic environment
- Proficiency in English, knowledge of other languages is an advantage