Overview
Picsart is on a mission to empower the creator in everyone. We’re seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You’ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.Good To Have
– A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
#LI-NA1
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
- 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
- Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
About PicsArt LLC
Hey there! We're the world’s largest digital creation platform on a mission to empower the creator in everyone, everywhere. We offer AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere.
Founded in 2011, Picsart was born out of the need for accessible yet powerful creative tools that anyone could use. This was something our founder wanted for both his daughter and the world, and it’s what continues to be at the heart of the platform. We want everyone to be able to create at the speed of culture, no matter their skill level or experience. To turn their inspiration into action and have fun doing it.
Available in 30+ languages on mobile and web, we’re used for both personal and professional design — from consumers and content creators to businesses and enterprises. We're headquartered in Miami with offices around the world, and backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners and others.
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