Overview

We are looking for a creative and proactive Marketing Specialist who will develop and execute marketing campaigns, support the achievement of business objectives, and drive customer engagement.

Responsibilities:
  • Develop creative ideas and integrated marketing communication campaigns for the Bank's products, services, and corporate initiatives.
  • Plan, coordinate, and execute marketing campaigns across all communication channels.
  • Develop key campaign messages, communication plans, content, and customer-facing materials.
  • Collaborate closely with the Product, Sales, Customer Experience, Digital, Branch Network, Human Resources, Legal, Compliance, and other departments to ensure effective marketing communications.
  • Support new product launches by developing customer-centric messaging and Go-to-Market (GTM) communication plans.
  • Work with graphic designers and creative agencies to develop visual materials aligned with the Bank's brand identity.
  • Prepare creative briefs for the development of marketing and communication materials.
  • Manage campaign timelines, stakeholder engagement, approvals, and, where applicable, budgets, ensuring successful project delivery from concept through launch.
  • Ensure consistent application of the Bank's brand messaging and visual identity across all communication channels.
  • Analyze campaign performance, evaluate effectiveness, and provide recommendations for improvement based on data insights and business objectives.
  • Monitor market trends, customer behavior, and competitors' activities to identify new communication opportunities and innovative ideas.
  • Contribute to the development of the Bank's brand and the continuous enhancement of its marketing communication standards.
Required Qualifications:
  • Higher education in Marketing, Communications, Business Administration, Public Relations, or a related field.
  • At least 2–5 years of professional experience in marketing communications, brand management, advertising, or a related field.
  • Proven experience in developing and executing integrated marketing campaigns.
  • Excellent content creation and copywriting skills.
  • Knowledge of product management principles or experience working with product teams will be considered an advantage.
  • Knowledge of Customer Journey, Product Positioning, and Go-to-Market (GTM) communications is desirable.
  • Excellent communication, presentation, and stakeholder management skills.
  • Creative mindset, strong attention to detail, and problem-solving abilities.
  • Good command of Russian or English.
  • Communication Skills
Note:

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