Overview

We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts. The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.

Responsibilities:
  • Launch and set up advertising campaigns in Meta Ads.
  • Monitor campaign performance on a daily basis and respond promptly to changes.
  • Optimize budgets, audiences, placements, and campaign structures.
  • Analyze key performance metrics and identify the reasons behind performance drops.
  • Test new audiences, offers, and advertising creatives.
  • Provide recommendations for new advertising creatives.
  • Monitor the accuracy of tracking and conversion events.
  • Prepare regular performance reports.
  • Discuss results, challenges, and optimization ideas with the PPC Team Lead.
  • Troubleshoot issues related to advertising accounts, ads, and moderation.
Required Qualifications:
  • Strong hands-on experience with Meta Ads.
  • Experience independently managing multiple advertising accounts simultaneously.
  • Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc.
  • Ability to identify optimization opportunities and make data-driven decisions independently.
  • Hands-on experience with Lead Generation campaigns.
  • Good understanding of cold audiences, retargeting, and Lookalike audiences.
  • Experience testing different audiences and advertising creatives.
  • Strong attention to detail when working with advertising budgets.
  • Ability to manage your area of responsibility independently without constant supervision.
  • Working English for advertising platforms, ad copy, and day-to-day work communication.
Benefits:
  • Part-time position.
  • Fully remote work.
  • Multiple advertising accounts and projects.
  • Long-term cooperation.
  • Working hours and compensation discussed individually based on experience.
Nice To Have:
  • Experience working with real estate projects.
  • Experience with the Dubai / UAE market.
  • Performance marketing
  • Lead Generation
  • Cold audiences
  • Retargeting
  • Lookalike audiences
  • Campaign management
Technologies:
  • Meta Ads
Note:

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