Overview

We are seeking a skilled Digital Analytics specialist to support e-commerce analytics for our enterprise client. The primary focus of this role is to maintain data quality, support tracking implementations, and enable product and marketing teams to leverage analytics effectively.
Client:
Our client is a large European enterprise operating one of the region’s most extensive retail and e-commerce ecosystems, managing high-traffic digital platforms, complex purchase funnels, and large-scale marketing campaigns.
Project Overview:
We are partnering with a large European enterprise that operates one of the region’s most extensive retail and e-commerce ecosystems. This project involves managing high-traffic digital platforms, complex purchase funnels, and large-scale marketing campaigns.

Responsibilities:
  • Work with tools including Google Tag Manager (GTM), Google Analytics 4 (GA4), BigQuery, and Looker Studio.
  • Configure and manage GTM containers; ensure accurate and reliable tracking setup.
  • Troubleshoot and debug analytics data based on GA4 reports to ensure tracking accuracy and data consistency.
  • Write and optimize SQL queries for data extraction and maintain datasets supporting business reporting needs.
  • Assist in defining and implementing new tracking events and metrics, identifying and resolving data gaps.
  • Collaborate closely with marketing and product teams to address analytics requests and deliver actionable insights.
Required Qualifications:
  • Strong proficiency in SQL (essential).
  • Hands-on experience with GA4 and Google Tag Manager.
  • Solid understanding of web analytics principles and e-commerce purchase funnels.
  • Experience with BigQuery and Looker Studio is highly advantageous.
  • Excellent communication skills with the ability to manage and prioritize data-related requests effectively.
Note:

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