Overview

The Digital Marketing Coordinator is responsible for planning, coordinating, and ensuring the successful execution of digital marketing campaigns. This role requires close collaboration with team members to align marketing strategies with the company’s goals and objectives.

Responsibilities:
  • Plan, coordinate, and oversee digital marketing campaigns across various platforms, including social media, websites, and other channels
  • Analyze and evaluate campaign performance, providing actionable recommendations for improvement
  • Collaborate with internal teams to ensure seamless execution of projects and campaigns
  • Develop and follow the content across the company’s digital platforms. Ensure all digital content aligns with brand guidelines and messaging
  • Prepare regular performance reports, including key performance indicators (KPIs)
  • Work closely with the other specialists in the digital marketing department to maximize campaign outcomes
  • Stay updated on digital marketing trends, best practices, and tools, integrating them into the company’s strategy. Monitor competitor activity and identify new digital marketing activity opportunities
  • Oversee and control the company’s digital marketing budget, ensuring it is utilized within the allocated limits
  • Provide training for team members on digital marketing tools and best practices. Conduct onboardings for new members of the team
Required Qualifications:
  • Bachelor's degree in marketing, Business Administration, or a related field
  • Minimum of 2 years of experience in digital marketing or a similar role
  • Proven expertise in SEO, PPC, Google Ads, and social media advertising
  • Proficiency in marketing tools such as Google Analytics, Meta, and other relevant platforms
  • Strong analytical skills with the ability to generate and interpret detailed reports
  • Excellent communication skills in Armenian, Russian, and English
  • Strong time management and multitasking abilities
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