Overview

SQUARE SIGNS ARMENIA is looking for a Growth focused Marketing Manager.

Responsibilities:
  • Develop and execute growth marketing strategies to increase brand awareness, customer acquisition, and revenue
Implement data-driven experimentation to optimize marketing funnels and improve customer conversion rates
  • Manage and optimize social media marketing, influencer collaborations, and brand partnerships to enhance visibility
  • Drive growth in email marketing campaigns by optimizing engagement and conversion rates through strategic segmentation and automation
  • Plan, implement, or coordinate performance marketing campaigns ( Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI
  • Utilize SEO, content marketing, and A/B testing to drive website traffic and improve lead generation
  • Leverage analytics tools to track marketing effectiveness, analyze user behavior, and optimize customer acquisition channels
  • Stay updated on growth marketing trends, emerging tools, and industry best practices to maintain a competitive edge
  • Collaborate with designers, developers, and other digital marketing teams to implement innovative marketing strategies
  • Integrate traditional marketing strategies when needed to complement digital efforts
  • Report on key performance metrics and provide actionable insights for continuous improvement
Required Qualifications:
  • 5+ years of experience in growth marketing, performance marketing, or digital marketing, with a strong focus on revenue growth and customer acquisition
  • Deep understanding of the USA market and consumer behavior
  • Expertise in growth hacking techniques, digital advertising, influencer marketing, and email automation
  • Experience in SEO, conversion rate optimization (CRO), and data analytics
  • Analytical mindset with a strong ability to interpret data, conduct experiments, and implement successful strategies
  • Strong communication, leadership, and project management skills
  • Ability to work in a fast-paced environment, manage multiple projects, and deliver results
  • Experience in eCommerce or B2B marketing is preferred
  • Experience with traditional marketing is a plus
  • Bachelor’s degree in Marketing, Business, or a related field is preferred
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