Overview

We are seeking a dynamic Marketing Manager to lead the planning, development, and execution of our marketing strategies in one of the countries of operation. This role requires a well-rounded marketing professional who thrives in a fast-paced environment and has a proven track record in designing and executing campaigns that build brand awareness, drive qualified leads, and support overall business growth.

As a Marketing Manager, you will play a pivotal role in shaping the company’s voice and market presence. You will oversee a variety of marketing initiatives across both digital and traditional channels, working closely with internal teams and external partners to ensure alignment with the company’s overall goals and messaging. This role requires international traveling to the country/countries of operation.

Responsibilities:
  • Participate in development of the overall marketing strategy and execute in alignment with company goals.
  • Participate in the definition of  the brand’s positioning, tone of voice, and value proposition across all customer touchpoints.
  • Own the marketing budget and manage spends with a strong focus on ROI and growth metrics.
  • Represent the company at  events, strategic partnerships, and PR opportunities
  • Stay up to date with emerging marketing technologies, tools, and trends, and explore their potential application for business growth.
  • Manage and evaluate relationships with vendors, agencies, and partners, ensuring alignment with company goals and ROI benchmarks.
  • Other responsibilities as needed
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced certification is a plus.
  • 5+ years of progressive experience in marketing roles, with at least 2 years in a managerial capacity.
  • Strong understanding of both B2B and B2C marketing strategies.
  • Proficiency with marketing platforms such as Google Ads, Meta Ads Manager etc.
  • Excellent verbal and written communication skills.
  • Exceptional organizational, time-management, and leadership abilities.
  • Creative thinker with analytical skills and a data-driven approach to problem solving.
  • Experience in  operating in international markets is a plus.
  • Fluent in Armenian, Russian, and English, with strong written and verbal communication skills in all three languages.
Skills:
  • Ability to work independently
  • Personal branding
  • Leadership skills
  • Positive attitude
  • Time management
  • Problem solving 
  • Flexible
  • Creative thinking
  • Bitrix24 corporate portal
  • MS PowerPoint
  • MS Office
  • B2B marketing
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