Overview
Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth.
- Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks.
- Lead a team of marketers, providing guidance, setting KPIs, and driving execution
- Analyze campaign performance, extract insights, and optimize for maximum ROI
- Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend.
- Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness.
- Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance.
- Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge.
- Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively.
- Report on performance metrics and provide strategic recommendations to executive leadership.
- 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position.
- Proven track record of scaling user acquisition efforts in a fast-paced digital environment.
- Deep expertise in paid media platforms (Google Ads, Meta, TikTok, Youtube etc.), attribution models, and analytics tools.
- Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower
- Experience managing marketing budgets with a focus on efficiency and ROI
- Ability to work cross-functionally and collaborate with product, design, and engineering teams.
- Strong leadership and team management experience, with the ability to mentor and develop talent.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
- Passion for innovation and staying ahead of digital marketing trends.
- An honest, open culture that emphasises feedback and promotes professional and personal development.
- Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
- Well-being benefits (including a monthly well-being fund).
- An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.
About PicsArt LLC
Hey there! We're the world’s largest digital creation platform on a mission to empower the creator in everyone, everywhere. We offer AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere.
Founded in 2011, Picsart was born out of the need for accessible yet powerful creative tools that anyone could use. This was something our founder wanted for both his daughter and the world, and it’s what continues to be at the heart of the platform. We want everyone to be able to create at the speed of culture, no matter their skill level or experience. To turn their inspiration into action and have fun doing it.
Available in 30+ languages on mobile and web, we’re used for both personal and professional design — from consumers and content creators to businesses and enterprises. We're headquartered in Miami with offices around the world, and backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners and others.
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