Overview
imID is Armenia’s leading digital identity platform, enabling citizens to securely prove their identity online and access digital services. Alongside imID, we operate imIDSign, a SaaS platform that enables organizations and individuals to sign documents electronically and manage digital signature workflows. We are looking for a Growth Marketing Manager who combines analytical thinking with hands-on execution. This role is responsible for driving user acquisition, activation, engagement, and conversion across both products. The ideal candidate is highly data-driven, comfortable working with dashboards and analytics platforms, and passionate about turning insights into measurable business growth. Our future Growth Marketing Manager is expected to join us in September and will report directly to the Chief Product and Marketing Officer.
- Develop and execute growth strategies for both imID and imIDSign.
- Identify opportunities to increase user acquisition, activation, conversion, and retention.
- Build and manage growth experiments across digital channels.
- Plan and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant acquisition channels.
- Manage acquisition budgets and maximize ROI.
- Analyze user journeys and conversion funnels.
- Identify drop-off points and propose improvements.
- Run A/B tests on landing pages, messaging, onboarding flows, and campaigns.
- Own marketing and growth dashboards.
- Monitor key performance indicators including Customer Acquisition Cost (CAC), Cost Per Activated User, Conversion Rates, Retention Rates, Monthly Active Users, SaaS Trial-to-Paid Conversion, and Revenue Growth.
- Produce actionable recommendations based on data.
- Work closely with Product, Design, and Engineering teams.
- Influence onboarding experiences and product improvements that drive adoption and engagement.
- Help define growth loops and referral mechanisms.
- Design email, push notification, and in-app engagement campaigns.
- Improve user activation and retention through lifecycle marketing.
- 7+ years of experience in growth marketing, performance marketing, digital marketing, or related fields.
- Proven experience growing a SaaS product, mobile application, or digital platform.
- Strong analytical skills.
- Deep understanding of conversion funnels and customer journeys.
- Experience managing paid acquisition campaigns.
- Strong understanding of SEO, CRO, and marketing automation.
- Ability to translate data into actionable growth initiatives.
- Experience with SaaS businesses.
- Experience with fintech, identity, trust services, or digital platforms.
- Experience launching and scaling consumer mobile apps.
- Familiarity with product-led growth methodologies.
- Experience building executive-level growth dashboards.
- Google Analytics
- Looker Studio
- Mixpanel
- Amplitude
- Power BI
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