Overview

Responsibilities:
  • Conduct market research and competitive analysis to identify industry trends, customer behavior, market opportunities, and competitor activities, providing actionable insights that support strategic planning, product development, and marketing initiatives
  • Design, manage, and analyze customer satisfaction and market research surveys (e.g., NPS, CSAT, CSI, and ad hoc studies), interpret results, identify key improvement areas, and present data-driven recommendations to enhance customer experience and business performance
  • Design, develop, and maintain comprehensive analytical reports and dashboards that provide timely, accurate, and actionable insights to support strategic business decision-making
  • Perform customer segmentation, behavioral analysis, and campaign performance evaluation to develop data-driven recommendations and strategic initiatives.
  • Create interactive dashboards and data visualizations that translate complex analytical findings into clear, business-friendly insights for senior management and cross-functional stakeholders
  • Monitor, analyze, and report on key business and marketing KPIs, ensuring performance is tracked against strategic objectives while proactively identifying areas requiring optimization
  • Develop analytical frameworks and reporting methodologies to improve reporting accuracy, consistency, automation, and decision-making efficiency
  • Deliver scheduled and on-demand reports for management and business stakeholders, ensuring insights are communicated clearly, accurately, and within required timelines
  • Present analytical findings and business performance reports to management, translating complex data into strategic recommendations that support operational improvements and long-term business objectives
Required Qualifications:
  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Finance, Business Analytics, Data Science, Computer Science, or a related quantitative field
  • 3+ years of experience in marketing analytics, business intelligence, reporting, data analysis, or a similar analytical role
  • Advanced knowledge of Microsoft Excel, including PivotTables, Power Query, complex formulas, and data analysis techniques
  • Experience with business intelligence and data visualization tools such as Tableau, Power BI, Looker, or similar platforms to develop interactive dashboards and executive reports
  • Experience performing statistical analysis, data modeling, customer segmentation, trend analysis, and KPI performance monitoring
Technologies:
  • Microsoft Excel
  • PivotTables
  • Power Query
  • Tableau
  • Power BI
  • Looker
Note:

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