Job Description

The Marketing Specialist will be responsible for planning, implementing, and evaluating the effectiveness of the organization’s public awareness activities, with the aim of increasing public awareness, engagement, and trust in the organization, its services, and programs.

The position involves both strategic and operational marketing activities, including the development of marketing campaigns, target audience research, digital marketing, content planning, performance analysis, and collaboration with internal and external partners.

Responsibilities:
  • Develop campaign concepts, key messages, communication channels, timelines, and budgets.
  • Plan and coordinate public awareness and educational campaigns on health insurance, healthcare services, preventive programs, and other priority topics.
  • Coordinate the creation and distribution of digital content, videos, social media materials, outdoor advertising, printed materials, and other communication materials. Manage the production of marketing materials, ensuring their alignment with approved objectives, key messages, and brand guidelines.
  • Oversee campaign implementation, ensuring adherence to approved plans and deadlines.
  • Support the organization of the marketing components of public events, awareness initiatives, exhibitions, conferences, and other events.
  • Where necessary, coordinate marketing activities with healthcare organizations, government bodies, non-governmental organizations, and other partners.
  • Identify opportunities for partnerships and joint public awareness campaigns.
  • Evaluate the effectiveness of completed campaigns and recommend improvement measures.
  • Implement and optimize paid digital advertising campaigns, as needed.
  • Monitor digital performance metrics, including reach, engagement, website traffic, conversions, and audience metrics.
  • Maintain records of marketing activities, campaigns, materials, service providers, and campaign results.
  • Monitor the quality and timeliness of external service providers’ work and ensure compliance with contractual obligations.
  • Develop technical specifications, creative briefs, and scopes of work required for the procurement of marketing services.
Required Qualifications:
  • A university degree in Marketing, Communications, Business Administration, Public Relations, Advertising, or a related field.
  • At least 3 years of professional experience in marketing, communications, advertising, or a related field.
  • Practical experience in planning and implementing marketing or PR campaigns and working with media representatives.
  • Experience working with analytical data and marketing performance indicators.
  • Experience developing creative briefs and coordinating the work of external vendors and agencies.
  • Excellent written and spoken Armenian and English. Knowledge of Russian will be considered an asset.
  • Ability to manage multiple projects and deadlines simultaneously.
Skills:
  • Personal branding
  • Artistic skills
  • Design skills
  • Time management
  • MS PowerPoint
  • MS Excel
  • MS Office
  • Google Analytics
  • Google Ads
  • Canva
  • Adobe Creative Suite
Additional Information:

We offer:

  • A stable job with social significance.
  • Opportunities for professional development and growth.
  • A collaborative and supportive team․
  • Involvement in processes aimed at improving the efficiency of the healthcare system.
  • Paid Sick days
  • Day offs
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