Overview

🌟 About the Role

Are you a sports enthusiast with a strategic mindset and a passion for marketing? We are looking for a driven Middle Sportsbook Product Marketing Specialist to join our dynamic team. In this role, you will support the planning and execution of promotional campaigns, manage multi-regional marketing operations, and collaborate with cross-functional teams to drive the success of our Sportsbook product.

📍Location: Yerevan, Armenia

🕒 Type: Full-time (on-site only)

💼 Reports to: Sportsbook Product Marketing Team Lead

Responsibilities:
  • Assist in planning and executing impactful promotional campaigns
  • Coordinate closely with internal teams (Content, Design, CRM, SMM, Product) to deliver high-quality marketing materials
  • Manage the creation of banners, push notifications, and other engaging promotional content
  • Oversee multi-regional marketing calendars, ensuring perfect alignment with local and international sports events
  • Conduct comprehensive market research to understand customer preferences, emerging trends, and pain points
  • Ensure all marketing activities strictly comply with local and regional regulations
  • Stay informed of competitors’ strategies, campaigns, and innovations to maintain a competitive edge
  • Analyze international best practices within the gambling industry to increase the efficiency of our promotions
  • Work closely with regional teams to adapt and align campaigns with local market needs
  • Support the senior team in project execution and stakeholder communication
  • Mentor and support junior team members to build expertise within the unit
  • Monitor campaign performance metrics and generate regular reports for leadership
  • Identify areas for improvement and propose actionable, data-driven solutions
  • Contribute to brainstorming sessions and introduce creative, fresh ideas for upcoming campaigns
Required Qualifications:
  • 2+ years of professional experience in product marketing or a related field
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Full proficiency in both written and spoken English and Russian
  • Proven expertise in campaign planning, budget management, and performance analysis
  • Proficiency in modern marketing tools, analytics platforms, and project management software
  • Advanced Excel skills, including pivot tables and complex formulas
  • Strong willingness to learn and adapt quickly to changing priorities
  • Exceptional communication skills and a proven ability to work effectively in a team environment
  • High attention to detail paired with excellent organizational skills
  • Ability to manage multiple tasks simultaneously and meet tight deadlines
  • Result-oriented mindset with a strong focus on achieving measurable outcomes
  • Proactive problem-solving skills and a strong customer-focused approach
  • Strategic marketing
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