Overview

We are looking for a Freelance Paid Social & Lead Generation Specialist to help us build and manage a social media acquisition channel focused on generating high-quality B2B leads and potential partners.

Responsibilities:
  • Develop and execute a social media lead generation strategy, primarily through Instagram
  • Set up, launch, and optimize paid social / targeted advertising campaigns
  • Build and continuously improve a lead generation funnel aimed at attracting relevant B2B partners
  • Develop a content plan for social media and manage regular content publishing
  • Create or coordinate content, including posts, visuals, and ad creatives
  • Identify the right target audiences and develop effective acquisition approaches
  • Test different audiences, creatives, messaging, and campaign formats to improve lead quality and volume
  • Monitor campaign performance and analyze results
  • Track the number and quality of leads generated and identify opportunities for optimization
  • Provide regular performance updates and recommendations
  • Proactively suggest new channels, tools, or approaches if you believe they can generate better results
Required Qualifications:
  • Proven experience in paid social, performance marketing, and/or lead generation
  • Hands-on experience running and optimizing social media advertising campaigns
  • Strong understanding of how to generate and qualify B2B leads through social media
  • A track record of delivering measurable business results through social media acquisition
  • Experience independently setting up campaigns, analyzing performance, and optimizing based on data
  • Strong understanding of audiences, targeting, conversion funnels, and lead quality
  • Ability to work autonomously with minimal supervision
  • A results-oriented mindset — we care much more about the quality of leads generated than the number of posts published or impressions achieved
  • Good understanding of content creation and social media communication
  • English - B2+
Benefits:
  • REMOTE work
  • The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
Nice To Have:
  • Experience in dating, creator economy, influencer marketing, entertainment, or similar industries would be a strong advantage, but is not mandatory
  • Experience using AI tools for content creation, copywriting, or visual generation is a plus
Note:

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