Overview

As the Performance Marketing Manager at Freedx, you will take the lead on developing and executing data-driven campaigns across various digital channels to maximize new user acquisition, reduce cost per acquisition (CPA), and increase lifetime value (LTV). Reporting to the Head of Marketing, you will also oversee the email direct marketing (EDM) and lifecycle marketing initiatives, ensuring that all touchpoints along the customer journey are optimized for engagement and conversion.

Responsibilities:
  • Develop and manage multi-channel performance marketing campaigns (Search, Display, Social, Affiliate, etc.) to drive user acquisition and revenue growth.
  • Own and optimize paid media spend, ensuring efficient allocation of budget across platforms based on ROI.
  • Plan and execute lifecycle marketing campaigns, including onboarding, activation, retention, and reactivation to enhance overall user engagement.
  • Oversee the EDM strategy: segment audiences, create compelling content, and establish automated workflows that deliver personalized user journeys.
  • Continuously analyze channel performance, identify areas for improvement, and run A/B tests to optimize campaigns for better results.
  • Utilize data insights from user behavior, channel metrics, and conversion funnels to refine targeting and messaging.
  • Work closely with the Head of Marketing to align performance marketing objectives with the broader marketing roadmap.
  • Collaborate with cross-functional teams (Product, Content, Growth, Design) to ensure cohesive campaigns and brand consistency.
  • Produce regular performance reports, highlighting key insights, trends, and actionable recommendations for leadership.
  • Present findings in weekly and monthly review meetings to guide decision-making and strategic planning.
  • Ensure all marketing activities comply with relevant regulations in the cryptocurrency and financial sectors.
  • Stay updated on digital marketing best practices, industry trends, and emerging technologies to keep Freedx at the forefront of crypto marketing.
Required Qualifications:
  • 3+ years of hands-on experience in performance marketing, digital advertising, or growth marketing, ideally within tech or fintech industries.
  • Demonstrated success in email/lifecycle marketing, including segmentation, automation, and A/B testing.
Benefits:
  • Competitive salary and performance-based discretionary bonuses.
  • Flexible work schedule.
  • Generous paid leave.
  • Opportunity for professional development, participation to industry events.
Nice To Have:
  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree or certifications a plus.
  • Passion for the cryptocurrency and blockchain industry; knowledge of relevant trends and regulations is a definite advantage.
  • Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and presentation skills, capable of conveying complex ideas succinctly.
  • Highly organized, detail-oriented, and adept at managing multiple projects simultaneously.
Technologies:
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • Mixpanel
  • HubSpot
  • Braze
  • Marketo
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