Overview

ProDigi Digital Agency is looking for a PPC Specialist.

Responsibilities:
  • Develop, execute, and optimize paid search campaigns across Google Ads and Bing ads
  • Perform daily campaign management of PPC accounts, including bid adjustments, keyword research, and optimization
  • Analyze search volume, competition, and cost-per-click for effective targeting
  • Monitor and report on campaign performance, providing insights on metrics like CTR, conversion rates, CPC, and ROAS.
  • Analyze data to identify trends and insights to improve future campaign performance
  • Manage and allocate advertising budgets across multiple campaigns and channels
  • Track spending to ensure optimal return on investment (ROI)
Required Qualifications:
  • Bachelor’s degree in a relevant field (or equivalent experience)
  • Digital marketing experience
  • Familiarity with paid media platforms including Googe, Bing
  • Basic budgeting skills to reconcile paid digital media placements with the available budget
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Fluent in both written and spoken English
  • Ability to work independently and in a team environment
  • Strong project management and multitasking skills
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