Overview
SoftConstruct is looking for a PPC Specialist.
Responsibilities:
- Plan, execute, and optimize PPC campaigns across various platforms
- Conduct keyword research and competitor analysis to improve campaign performance
- Monitor and report on campaign performance metrics
- Perform A/B testing on ads and landing pages to maximize conversion rates
- Collaborate with creative and analytics teams to improve campaign outcomes
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- At least 3 years of experience managing PPC campaigns
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools
- Strong analytical and problem-solving skills
- Good communication and interpersonal skills
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