Overview
Responsibilities:
- Identify trends and behavioral segments to improve personalization and customer lifetime value
- Work closely with the data engineering team to ensure data accuracy, consistency and availability
- Provide actionable insights based on data to support roadmap prioritization and business decisions
- Design and interpret A/B tests to assess product changes and promotional initiatives
- Build and maintain dashboards and regular reports for product and marketing KPIs
- Collaborate with PM, PO, UI/UX designers, BA to define success metrics for new features
- Evaluate product and marketing campaign performance using key metrics (activation, retention, churn, conversion, engagement)
- Analyze user behavior and customer journeys within the mobile application to identify growth opportunities and pain points
Required Qualifications:
- Bachelor’s degree in Economics, Business, Statistics, Computer Science, or related field
- Experience with BI or similar tools for data analysis is a plus
- Excellent communication skills and ability to translate complex data into clear insights
- Solid understanding of user funnel metrics, cohort analysis and A/B testing
- Proficiency in SQL and data visualization tools (Power BI, Tableau, or similar)
- Strong analytical and problem-solving skills with a product-oriented mindset
- 2–4 years of experience as a Product, Marketing or Data Analyst (preferably in fintech, banking, or mobile apps)
- Bachelor’s degree (or higher) is required, preferably in Economics, Business, Data Analytics, or a related technical field
Note:
Our intelligent job search engine discovered this job and republished it for your convenience.
Please be aware that the job information may be incorrect or incomplete. The job announcement remains the property of its original publisher. To view the original job and its full details, please visit the job's URL on the owner’s page.
Please clearly mention that you have heard of this job opportunity on https://ijob.am.
