Overview

Role description:

Evoca is seeking a dynamic and results-oriented Product Marketing Manager to lead the Bank’s product marketing initiatives. In this role, you will collaborate with cross-functional teams to develop and execute marketing strategies that drive product awareness, engagement.

What will you gain?

Evoca is committed to ensuring everyone can flourish in their roles by creating a working environment that supports wellbeing and provides a generous benefits package, a wide range of career and personal development opportunities. By joining Evoca, you will get:

– health insurance;
– favorable terms of Evoca products and services;
– holiday and year-end bonuses;
– bonuses on marriage, birth of a child;
– paid days off;
– sport package;
– English language trainings;
– large opportunities for continuous learning and development (participation in international conferences, business trips abroad, opportunities to get international certifications and study in top universities worldwide).

Responsibilities:
What will you be doing?

  • Conduct market research and competitive analysis to identify opportunities and threats in the market;
  • Develop and implement marketing strategies to promote that bank’s products;
plan, execute, and evaluate product marketing projects from concept to launch;
  • Create comprehensive project plans, timelines, and milestones for product marketing initiatives;
  • Coordinate and execute promotional campaigns to drive awareness and demand for products;
  • Monitor project progress and make necessary adjustments to meet deadlines and objectives;
  • Analyze campaign performance metrics and provide insights for optimization;
  • Collaborate with product development and sales teams to define product positioning and messaging;
  • Gather input from customers and stakeholders to refine product marketing strategies and offerings;
  • Develop and manage project budgets, ensuring efficient and effective resource allocation;
  • Track expenses and maintain financial accountability throughout all projects.
Required Qualifications:
What skills are we looking for?

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA degree preferred;
  • 3-5 years of experience in product marketing or project management, preferably in a bank, fintech or a related industry;
  • Proven experience in managing successful product launches and marketing campaigns;
  • Strong project management skills with the ability to manage multiple priorities simultaneously;
  • Effective communication and interpersonal skills, with the ability to influence and engage stakeholders;
  • Proficiency in project management and marketing tools.
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