Overview

SoftConstruct is looking for a Product Marketing Manager / VBET.

Responsibilities:
  • Continuously monitor and analyze competitors’ activities and strategies to identify market trends and opportunities
  • Manage the product promotion packaging process, ensuring alignment with business goals, targeting key markets and audiences
  • Ensure all marketing campaigns and product promotions comply with regional laws, gambling regulations, and industry standards to maintain brand integrity and avoid legal risks
  • Execute targeted marketing campaigns for VBET products
  • Conduct analysis on past campaigns and help plan future content delivery for engagement
  • Develop and execute strategies for customer acquisition and retention programs
  • Collaborate with B2B partners and external stakeholders to expand product reach
  • Track and report on marketing campaign performance, providing insights for optimization
  • Review content texts to ensure compliance with campaign terms
  • Develop and implement the design and visualization of advertising campaigns
  • Create design concepts, review, and approve final design dimensions
  • Prepare advertising materials for offline campaigns
  • Participate in the training and development process of junior team members
  • Participate in the supervision of the work of junior team members
Required Qualifications:
  • Proven experience in product marketing with a successful track record of marketing campaigns, product launches, and brand positioning
  • Strong analytical skills with experience in market research and competitor analysis
  • Proficient in Microsoft Office and marketing tools
  • Experienced with Belote and Backgammon gameplay and strategies
  • Knowledge of the gambling industry is an advantage
  • Good communication skills in English and Armenian
  • Strong organizational skills, with the ability to manage multiple projects simultaneously
  • Proactive and able to collaborate across teams to achieve business objectives
  • Ability to adapt quickly and manage challenges in a dynamic, fast-paced environment
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