Overview
SoftConstruct is looking for a Senior Social Media Marketing Specialist.
Responsibilities:
- Develop and execute strategic social media plans across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Create, curate, and manage engaging content while maintaining a content calendar
- Launch and optimize social media ad campaigns to boost reach, engagement, and conversions
- Track and analyze social media trends, competitor strategies, and industry developments to implement best practices
- Engage with our online community, responding to comments, messages, and interactions
- Monitor campaign performance, prepare insightful reports, and suggest optimizations
- Collaborate with internal teams to align social media efforts with overall marketing objectives
Required Qualifications:
- At least 3 years of experience in social media marketing
- Proficiency in social media management tools
- Strong copywriting and creative skills to craft compelling content
- Excellent command of the English language (written and spoken)
- Experience with paid social media campaigns and analytics tools (Meta Ads, Google Analytics, etc.)
- Ability to thrive in a fast-paced environment and manage multiple projects
- Previous experience in the iGaming industry or the US market is a plus
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