Overview

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection – transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Responsibilities:
  • Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for 2 similar dating products, working with both app and web funnels
  • Own campaign performance: analyze key metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic without losing efficiency
  • Develop and test new growth hypotheses: audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles
  • Work closely with the creative team: research competitors, generate creative hypotheses, prepare clear briefs, and evaluate creative performance
  • Build structured reporting and improve campaign management processes, including automation through rules, tools, and other scalable solutions
Required Qualifications:
  • 3+ years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products
  • Proven experience managing significant monthly budgets: at least $100k/month, ideally with scale up to $400k–$500k/month
  • Strong experience with both app and web acquisition funnels; web experience is especially important as we are actively scaling this direction
  • Strong analytical skills: ability to work with data, reports, Google Sheets/Excel, GA4, internal analytics/CRM tools, and explain decisions through numbers
  • Russian fluency; English reading/writing skills are enough for working with tools and documentation
Benefits:
  • REMOTE OPPORTUNITY to work full-time
  • The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment
  • Vacation 28 calendar days per year
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
  • Bonuses up to $5000 for recommending successful applicants for positions in the company
  • 50% payment for professional training, international conferences, and meetings
  • Corporate discount for English lessons
  • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
  • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
  • Meta Ads
  • Facebook Ads
  • Analytics
  • Budget Management
  • Growth Hacking
  • Performance Marketing
Technologies:
  • Facebook
  • Instagram
  • Google Sheets
  • Excel
  • GA4
Note:

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