PR Manager

• Develop and implement comprehensive public relations strategies to enhance the bank's reputation and brand image
• Align PR strategies with the overall business goals and marketing objectives of Inecobank
• Identify opportunities for media coverage and proactively pitch stories to relevant media outlets
• Build and maintain strong relationships with journalists, bloggers, and influencers
• Serve as the primary point of contact for all media inquiries and requests
• Prepare and distribute press releases, media kits, and other PR materials
• Develop and implement crisis communication plans to protect the bank’s reputation during emergencies or adverse situations
• Act as a spokesperson during crisis events and manage communication with media and stakeholders
• Monitor and respond to potential PR crises in real-time
• Create compelling and engaging content for press releases, speeches, articles, and social media posts
• Collaborate with the marketing communications team to ensure consistency in messaging and branding
• Oversee the production of PR-related content, including videos, infographics, and promotional materials
• Plan and execute PR events, including press conferences, media briefings, product launches, and community outreach programs
• Coordinate with internal and external stakeholders to ensure successful event execution
• Evaluate the effectiveness of events and provide recommendations for improvement
• Monitor media coverage and provide regular reports on PR activities and outcomes
• Analyze the impact of PR campaigns and adjust strategies based on performance metrics
• Maintain a PR database and track interactions with media and influencers

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. A Master’s degree is preferred
• Minimum of 5 years of experience in public relations
• Strong strategic thinking and planning skills
• Excellent written and verbal communication skills
• Proficiency in media relations and crisis management
• Experience with content creation and social media management
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Collaborative mindset and ability to work effectively with cross-functional teams
• Analytical skills to interpret data and make data-driven decisions
• Attention to detail and commitment to high-quality standards
• Creative and innovative thinker
• Results-oriented and performance-driven
• Strong leadership and team management skills
• Ability to thrive in a fast-paced and dynamic environment
• Strong interpersonal skills and the ability to build relationships with internal and external stakeholders

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