Overview

SoftConstruct is looking for a Senior Marketing Specialist.

Responsibilities:
  • Develop and execute web3 marketing strategies that increase brand awareness, drive user acquisition, and promote engagement with our products and services
  • Conduct market research and analysis to identify trends and opportunities in the web3 space
  • Work closely with the product development team to develop messaging and positioning for our products and services
  • Create and execute email marketing campaigns, social media. campaigns, and other digital marketing initiatives that drive engagement and conversions
  • Manage and optimize web3 advertising campaigns, including paid search, display advertising, and retargeting
  • Collaborate with the content marketing team to develop content that supports web3 marketing initiatives, such as blog posts, white papers, and case studies
  • Analyze web3 marketing campaign performance and make data-driven decisions to optimize campaign performance and drive improvements
Required Qualifications:
  • Bachelor's degree in marketing, communications, or a related field
  • At least 3 years of experience in web3 marketing or related field
  • Strong understanding of web3 technologies and the block chain space or iGaming industry
  • Experience with email marketing, social media marketing, and other digital marketing initiatives
  • Knowledge of project management methodologies is an advantage
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Attention to detail and ability to manage multiple projects simultaneously

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