Overview
The Consumer & Trade Engagement Specialist is responsible for the successful implementation, execution and continuous improvement of offline consumer and trade engagement programs designed to engage target audiences across trade channels, strengthen brand equity and influence consumer choice. The role ensures effective planning, coordination and execution of activation initiatives, including budget and investment control, reporting, stakeholder alignment, order placement of marketing materials, and end-to-end management of documentation processes. This position offers an excellent opportunity to gain hands-on experience in brand activation and project management while working cross-functionally with internal teams and external partners to deliver impactful consumer and trade engagement programs.
- Ensure the implementation of the approved offline consumer and trade engagement programs across channels in accordance with the agreed project plan
- Monitor program performance and ensure timely reporting, investment tracking and post-activation evaluation
- Coordinate with internal stakeholders to ensure activation mechanics and execution plans are aligned and approved with them
- Supervise the production and delivery of marketing materials, ensuring quality standards and on-time delivery
- Ensure timely and accurate completion of all documentation processes in accordance with company policies, procedures and compliance requirement
- Effectively follow up project on mid and final stage providing actionable insights and recommendations to stakeholders
- Collaborate closely with third-party agencies and suppliers by preparing briefs, coordinating execution and monitoring performance
- University degree (or final-year student)
- Minimum 1 year of experience in Consumer & Trade Marketing; Sales or Field experience is considered an advantage
- Fluent in Armenian, English and Russian
- Proficient in MS Office (Excel, PowerPoint, Outlook)
- Good understanding of Marketing and Sales processes within FMCG
- Strong analytical, planning and organizational skills
- Ability to manage multiple projects simultaneously and deliver results in a dynamic environment
- Strong decision-making, problem-solving and commercial thinking capabilities
- Excellent communication, presentation and negotiation skills
- Self-motivated, fast learner and proactive team player with a continuous improvement mindset
- Decision making
- Analytical skills
- Planning and Organizing
- Project management
- Marketing strategy
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