Overview

As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.

Responsibilities:
  • Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
  • Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
  • Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
  • A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
  • Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
  • Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
Required Qualifications:
  • Experience: 2+ years of experience in CRM automation or marketing automation.
  • CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
  • Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
  • Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
  • Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.
Benefits:
  • Remote work opportunity.
  • Flexible working schedule.
  • Interesting product.
  • Learning opportunities.
  • Career growth prospects.
Skills:
  • A/B testing
  • Customer segmentation
  • Cross-Functional Collaboration
  • Analytical skills
Technologies:
  • Smartico
  • FastTrack
  • Customer.io
  • Optimove
  • Looker
  • Tableau
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