Overview

SoftLand LLC is looking for a Digital Analytics Specialist.

Responsibilities:
  • Implement and manage digital analytics tools
  • Ensure accurate tracking and reporting of digital marketing activities across all channels
  • Monitor and analyze website traffic, user behavior, and engagement metrics
  • Evaluate the performance of digital marketing campaigns, including SEO, PPC, email marketing, and social media
  • Create comprehensive reports and dashboards to communicate findings to stakeholders
Required Qualifications:
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field
  • 3-5 years of experience in digital analytics, data analysis, or a related role
  • Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Strong knowledge of data visualization tools
  • Strong analytical and quantitative skills with the ability to interpret data and generate insights

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