SoftLand LLC is looking for a Digital Analytics Specialist.

  • Implement and manage digital analytics tools;
  • Ensure accurate tracking and reporting of digital marketing activities across all channels;
  • Monitor and analyze website traffic, user behavior, and engagement metrics;
  • Evaluate the performance of digital marketing campaigns, including SEO, PPC, email marketing, and social media;
  • Create comprehensive reports and dashboards to communicate findings to stakeholders.
Required Qualifications:
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field;
  • 3-5 years of experience in digital analytics, data analysis, or a related role;
  • Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong knowledge of data visualization tools;
  • Strong analytical and quantitative skills with the ability to interpret data and generate insights.

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