Overview

Are you GAME to JOIN US and be our new Digital Marketing Manager?

SoftConstruct is on a search for a new player to join our team.

Responsibilities:
  • Inbound Lead Generation: Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns
  • Paid Advertising: Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks
  • SEO & GEO Optimization: Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance
  • Channel & Content Management: Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion
  • Digital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization
  • Performance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities
  • Cross-Functional Collaboration: Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives
  • General Duties: Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations
Required Qualifications:
  • Bachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus)
  • Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage
  • Proven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance
  • Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms
  • Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing
  • Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions
  • Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs
  • Fluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets
Skills:
  • Digital marketing
  • Strategic marketing
  • B2B marketing
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