Overview

Digitain LLC is looking for a Influencer Marketing Specialist.

Responsibilities:
  • Develop and execute influencer marketing and streaming strategies to drive awareness and increase traffic to our casino games.
  • Identify and build relationships with influencer and streaming agencies, streamers, gaming influencers, and affiliates across various regions.
  • Design and execute influencer campaigns tailored to product launches, promotions, and key marketing objectives.
  • Manage partnerships with influencers and streamers across platforms such as Twitch, YouTube, TikTok, Instagram, Twitter (X), and Discord.
  • Negotiate contracts, deliverables, and performance KPIs to ensure optimal return on investment (ROI) from campaigns.
  • Ensure all influencer and streamer content complies with gambling regulations and adheres to responsible gaming standards.
  • Oversee content created by influencers and streamers, ensuring it’s authentic, engaging, and aligned with our brand.
  • Support casino game promotions, tournaments, and special events through strategic influencer partnerships.
  • Track and analyze campaign performance, optimizing based on key metrics such as reach, engagement, and CTRs.
  • Create and manage campaign briefs for influencer and streamer collaborations.
  • Continuously improve campaigns based on performance insights and market feedback.
  • Collaborate with marketing and product teams to align influencer strategies with broader company initiatives.
  • Explore opportunities for influencer collaborations and emerging platforms to keep our strategies fresh and innovative.
  • Execute B2B-focused influencer strategies by working with industry voices to enhance brand trust and authority in the iGaming market.
  • Manage budgets and optimize spending to maximize ROI across all campaigns.
Required Qualifications:
  • Proficiency in English, Russian, and Armenian.
  • 3+ years of experience in influencer marketing, affiliate marketing, or social media marketing, ideally within the iGaming, casino, or gaming industries.
  • Strong understanding of casino games, player behavior, and influencer marketing trends within the gaming space.
  • Experience working with influencers and streamers across platforms like Twitch, YouTube, TikTok, and Instagram.
  • Proficiency in influencer analytics and tracking tools (e.g., Upfluence, HypeAuditor, Lurkit, IQ Influencer).
  • Ability to analyze performance data and optimize strategies to improve campaign outcomes.
  • Strong communication, negotiation, and relationship-building skills.
  • Familiarity with gambling regulations and responsible gaming policies.
  • Knowledge of affiliate marketing, user-generated content (UGC), and influencer advertising.
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